Hootin' Owl Pie?

I know everyone is familiar with the standard caramel apples, cutout cookies, pumpkin pie and whatnot when it comes to Halloween snack fare, but I came across a peculiar recipe in the Evening Edition of the October 26th, 1949 Winona Republican Herald. It's called Hootin' Owl Pie, and it appears to be some sort of a chocolate meringue pie with an owl's face made from marshmallows and cloves. 

Apparently it was the invention of some Republican-Herald reader, or it's a culinary treat long lost to time, because even a cursory search on the internet for Hootin' Owl Pie garners nothing of relevance. Anyone ever heard of this thing? It seems like one of those charming colloquial adaptations of something else with a tweaked recipe, since most chocolate meringue pies I've seen have a layer of white meringue on top of it.