Sunday, July 14, 2024

NOURS Magazine - Kyozo Hayashi

 



Well there I was, rooting around on Archive.org, as I am wont to do, and I came across a collection of Japanese gamer mags put out by NAMCO in the 1990s. I can't read a word of it, but am immediately seized by awe at the covers. 

At first I was, "How?" Was it an early use of computer graphics? Seemed too smooth. Are they amazingly deceptive trompe-l'oeil paintings? Is it done with paper cut outs? Then my mind begged, "Who?"

After some internet sleuthing, utilizing the only clue I had – the signature "Kyozo" under the little umbrella mark on the lower righthand corner of a few of the covers – the only hint I was able to glean that pointed to an answer was a couple of copies of the above-pictured book for sale on eBay. Kyozo Hayashi is an artist and designer who seemingly specializes in working with clay figures for his work. 

I absolutely love the meshing of Art Deco and Pop Art in Kyozo's aesthetic. At some point the art direction seems to have been revised to fit a more "normal" newsstand gamer mag aesthetic, with Manga-style art or pictures of the characters from the games the magazine was reviewing that month. It makes sense from a marketing standpoint, but man, these covers are works of art!










If you want to go spelunking in the cave of NOURS digital back issues, the gateway to your cavern is here.

As for Kyozo Hayashi himself, he was born in 1939 and graduated from the Industrial Art department of the Nagoya Municipal Polytechnic High School. He began his clay illustration career around 1967, and received multiple awards for his design work and had a number of traveling art shows in the late 1980s. He appears to have an Instagram account, where he primarily showcases digital illustration these days. 

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